PPC campaigns can take different forms, although paid search ads are one of the most popular options. You’re only charged when someone actually clicks on your ad. However, you aren’t charged for the people that simply see your ad at the top of the page. For instance, if your business advertises a certain product with Google ads using a Pay Per Click Management campaign model, thousands of people may see your ad. However, unlike ads that purchase space to exist in a given space these are paid for on a per click basis and work as a better long term marketing strategy. This new form of digital marketing shows ads to relevant customers searching for related terms online. These are PPC ads, which are part of a PPC campaign for paid advertising. Of course, these results do specify they’re paid search advertisements. When you enter a query into a search engine, there are results placed at the top, which are actually ads.
You might be familiar with Pay Per Click (PPC) advertising, even if you’re not sure what it entails. Pay Per Click Management Company What is PPC (Pay Per Click)?
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